Franchise Factor
Welcome to Franchise Factor the podcast by Esemdee diving into UK franchising.
We aim to enlighten and inspire your franchising journey, releasing new episodes biweekly for consistent guidance.
Our partnership with Aspen Waite Radio extends our reach, as we jointly broadcast weekly episodes featuring Paul Waite, the CEO and owner of Aspen Waite Group, as a co-host.
We explore challenges, share best practices, and discuss the UK franchise industry with seasoned experts. Our guests share insights, reveal success stories, and divulge industry secrets through real-life use-cases.
Whether you're an entrepreneur, franchisor, franchisee, or simply interested in the business, this is your go-to resource. Franchise Factor is more than a show; it's a hub for franchising success in the UK. Subscribe and never miss an episode, where franchising meets opportunity.
Episodes
27 episodes
Social Media Management to Improve Reach & Engagement & The power of organic content and growth strategies.
Andras is a renowned digital marketing strategist, celebrated for his expertise in social media management with a focus on amplifying reach and engagement. He champions the power of organic content, believing in its ability to authentically boo...
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Season 1
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Episode 27
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36:02
Virtual Reality and Augmented Reality: The Next Level in Franchise Marketing and Adapting Franchise Models in the Gig Economy
In the upcoming Franchise Factor episode dedicated to digital marketing, the show will dive into the burgeoning realms of Virtual Reality (VR) and Augmented Reality (AR) in the context of franchise marketing. Nathaniel, alongside the digital ma...
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Season 1
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Episode 26
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51:03
Harnessing Voice Search Optimization for Franchise Visibility and Digital Innovations Emerging Tools for Efficiency
Andras and Paul introduce a key digital marketing strategy—Voice Search Optimization—underscoring its growing relevance in enhancing online visibility for franchises.Andras explains that voice search is convenient and quick,...
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Season 1
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Episode 25
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1:03:09
Scaling Franchise Success: Navigating Affiliate Marketing Strategies with Expert Insights and the impact of e-commerce
The Franchise Factor Show on Aspen Waite Radio is your premier destination for in-depth discussions on the synergy between franchising and digital marketing. Hosted by Paul, the show features industry experts like Andras, who share actionable i...
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Season 1
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Episode 24
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39:14
Digital Marketing Segment: Using LinkedIn for B2B Franchise Development and Q&A session
This episode of the Franchise Factor Show on Aspen Waite Radio, hosted by Paul, dives into the strategic use of LinkedIn for B2B franchise development. Andras, the digital marketing sage, shares insights on leveraging LinkedIn’s powerful networ...
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Season 1
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Episode 23
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1:08:01
The Emergence of Social Commerce: What Franchises Need to Know and Exploring the Benefits and Challenges of Co-Branding in Franchising
In this episode of the "Franchise Factor Show," we explore the burgeoning realm of social commerce and its implications for franchise businesses. Host Paul Waite from Aspen Waite Radio, alongside digital marketing sage Andras Tasi from Esemdee,...
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Season 1
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Episode 22
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38:31
Engage and Comply: Mastering Franchise Growth with Interactive Content and Audit Best Practices
Andras and Paul tackle the realm of digital marketing, focusing on how franchises can employ interactive content like quizzes and polls to engage and assess potential franchisees. They delve into why such content is not just engaging but also s...
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Season 1
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Episode 21
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1:13:49
Web Inclusivity Unlocked: Why Online Accessibility Matters for Franchises and Franchise Evolution: Navigating the Transition from Business to Franchise
In this episode of Franchise Factor, Paul and Andras dive into the essential yet often overlooked realm of online accessibility for franchise websites. Discover why ensuring your digital space welcomes everyone is not just a moral imperative bu...
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Season 1
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Episode 20
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36:58
Empowering Franchises with Digital Innovation and Strong Support Networks
In the latest episode of the Franchise Factor Show on Aspen Waite Radio, hosts Paul and digital marketing guru Andras delve into the transformative world of AI and franchising. The episode, titled "Harnessing the Power of AI Chatbots in Custome...
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Season 1
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Episode 19
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35:58
Mastering Data-Driven Marketing & Consumer Psychology in Franchising
Welcome to the Franchise Factor Show, a trailblazing series presented by Aspen Waite Radio. Hosted by Paul Waite, an entrepreneur with a passion for numbers, and Andras, a digital strategy expert, this show stands at the forefront of unravellin...
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Season 1
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Episode 18
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34:21
Navigating the Mobile Marketing Landscape and Financial Strategies in Franchising
In this insightful episode of the Franchise Factor Show, listeners are invited to explore two pivotal segments in the franchising world: Digital Marketing and Finance. Hosted by Andras and Paul, the show provides an engaging platform for unders...
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Season 1
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Episode 17
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42:07
Navigating the Path to Franchise Excellence
In this engaging Q&A session of the Franchise Factor Show, we take a deep dive into the heart of UK franchising. Addressing a wide range of listener questions, we explore the key steps for diving into the franchise pool, the importance of l...
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Season 1
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Episode 16
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36:40
Mastering Digital Media and Strategic Site Selection in Franchising
The latest episode of the Franchise Factor Show, hosted by Paul on Aspen Waite Radio, features Andras, a digital marketing expert, delving into the crucial aspects of digital media policies and site selection strategies for franchises.C...
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Season 1
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Episode 15
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1:05:09
Navigating the Digital and Operational Landscape of Franchising
In the latest episode of the Franchise Factor Show, hosted by Paul on Aspen Waite Radio, we delve into two pivotal aspects crucial for franchise success. Joining the conversation is Andras, our digital marketing expert, who illuminates the evol...
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Season 1
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Episode 13
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1:13:53
Adapting to the Digital Current: Mastering Social Media Trends and Crisis Management in Franchising. Special Guest is Julie Taylor from Runo Franchising.
Andras, the digital marketing sage, navigates the intricacies of social media algorithms and crisis management on the Franchise Factor Show, guiding franchises through the digital zeitgeist. His insights illuminate the impact of engagement in a...
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Season 1
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Episode 12
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1:18:12
Maximizing Franchise Growth with Email Marketing & Embracing Sustainability: Insights from Industry Expert Clive Smith
Andras, a digital marketing sage, enlightens the Franchise Factor Show with insights into the resilient power of email marketing for franchise businesses. With Paul's experienced guidance, they dissect strategies for personalized communication,...
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Season 1
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Episode 11
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1:17:33
Mastering the Digital Landscape: Building Reputation and Managing Teams in Modern Franchising
Franchise Factor" is an insightful podcast that dives deep into the realm of digital marketing within franchising, hosted by Paul and Andras, a franchise expert. This show is an invaluable resource for franchisors looking to build and maintain ...
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Season 1
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Episode 10
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1:10:44
Scaling Success: The Franchise Factor Show Explores Multi-Unit Growth, Google My Business Mastery, and the Art of Effective Management Special Guest is Richard Misota
Join our insightful podcast, where we dive deep into the nuances of digital marketing with a focus on local franchises. In our segment on leveraging Google My Business, our expert Andras sheds light on how this powerful tool acts as a digital s...
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Season 1
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Episode 9
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1:17:51
Maximizing Franchise Potential: Harnessing Influencer Marketing and Customer Service Excellence - With Global Expansion Insights from Industry Pro Belinda Bradley
Andras and Paul discuss the benefits of influencer marketing for franchises. Andras highlights its power to drive engagement and influence decisions. They emphasise choosing genuine influencers, the importance of transparency, and tracking ROI ...
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Season 1
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Episode 8
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1:11:26
Discovering the Ideal Franchise Fit and Harnessing Podcasting for Business Growth with Andras and Paul also Mastering Franchise Success: Strategic Networking and Smart Choices with John Gower
Our hosts dive deep into the pivotal subject of "How to Choose the Right Franchise". Andras shares vital considerations, emphasising the importance of aligning personal interests with franchise models and conducting due diligence. The discussio...
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Season 1
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Episode 7
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1:11:32
Andras and Paul's Masterclass on SEO and Brand Building in Franchising - Tune in for Exclusive Insights with Sales Architect Ben Kench on Amplifying Sales Strategies
The episode aims to enlighten listeners on the vast world of franchising.Andras and Paul shift gears to a comprehensive segment on Digital Marketing. Here, Andras delves deep into the intricate nuances of SEO for franchise businesses. Th...
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Season 1
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Episode 6
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1:13:08
Andras Tasi & Paul Waite: Decode Digital Marketing Mastery for Franchises - Discover Localized Tactics & Brand Promises. Plus, a Special Feature with Global Franchising Guru, Martin Hancock!
Join us on the Franchise Factor as Paul Waite chats with Andras Tasi about the evolving world of digital marketing for franchises. In this insightful episode, they deep-dive into the significance of content marketing, especially localized socia...
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Season 1
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Episode 5
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1:01:01
Unveiling the Secrets of International Franchising with Paul, Andras, and Expert Belinda Bradley: A Masterclass in Market Adaptation and Strategic Growth
Join Andras and Paul as they unravel the intricacies of international franchising, highlighting the importance of market research, cultural adaptation, compliance, support, logistics, and effective communication. They also deep-dive into the wo...
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Season 1
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Episode 4
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1:14:55
The Power of Lead Generation and Franchise vs. Independent Business + Journeys from the Franchising Realm with Special Guests Tim Morris and Gyula Csitari
This episode of "Franchise Factor" offers listeners a deep dive into the multifaceted world of franchising. Hosts Andras Tasi and Paul Waite navigate the listeners through the dynamic digital marketing landscape, emphasising the power of lead g...
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Season 1
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Episode 3
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1:15:10
Franchise Costs Explained and Local vs. National Digital Marketing + Buying a Franchise, did you do your homework? with Special Guest Julie Taylor
The 2nd Episode of the 1st Season of "Franchise Factor" delves into the intricate aspects of franchising. The hosts, Andras and Paul, elucidate the various costs associated with buying a franchise, including franchise, royalty, and advertising ...
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Season 1
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Episode 2
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58:25