Franchise Factor
Welcome to Franchise Factor the podcast by Esemdee diving into UK franchising.
We aim to enlighten and inspire your franchising journey, releasing new episodes biweekly for consistent guidance.
Our partnership with Aspen Waite Radio extends our reach, as we jointly broadcast weekly episodes featuring Paul Waite, the CEO and owner of Aspen Waite Group, as a co-host.
We explore challenges, share best practices, and discuss the UK franchise industry with seasoned experts. Our guests share insights, reveal success stories, and divulge industry secrets through real-life use-cases.
Whether you're an entrepreneur, franchisor, franchisee, or simply interested in the business, this is your go-to resource. Franchise Factor is more than a show; it's a hub for franchising success in the UK. Subscribe and never miss an episode, where franchising meets opportunity.
Franchise Factor
Navigating the Mobile Marketing Landscape and Financial Strategies in Franchising
In this insightful episode of the Franchise Factor Show, listeners are invited to explore two pivotal segments in the franchising world: Digital Marketing and Finance. Hosted by Andras and Paul, the show provides an engaging platform for understanding the intricacies of Mobile Marketing and the nuances of Franchise Financing.
Mobile Marketing for Franchises: The segment, led by digital marketing expert Andras, delves into the critical role of mobile marketing in franchising. It highlights the importance of personalisation, immediacy, and consistency in brand storytelling across mobile channels. The discussion offers strategies for engaging customers through personalized mobile content, leveraging data analytics, and maintaining brand ethos across various mobile platforms. Key metrics for measuring the impact of mobile marketing and emerging trends in the field, such as augmented reality and AI, are also explored.
Financial Segment – Franchise Financing: In the financial segment, Andras and Paul discuss the essential aspects of franchise financing. They cover a range of topics, from evaluating financial health and strategic planning to negotiating with financial institutions and maintaining financial discipline. The segment emphasises the importance of understanding financing options, including traditional bank loans, franchisor financing, and government-backed loans, and offers practical advice on preparing for the financial responsibilities of running a franchise.
Throughout the episode, Andras and Paul provide valuable insights and practical advice, making complex topics accessible and actionable for entrepreneurs and business enthusiasts. Join them for this episode of the Franchise Factor Show, where franchising opportunities are transformed into tangible success.
Contact Franchise Factor
• Find us on Facebook at, FranchiseFactor and Instagram at @franchisefctr
• Tweet us at , @FranchiseFctr
• Email us at franchisefactor@esemdee.com
Franchise Factor Podcast is produced by Esemdee a brand owned by Social Media Directions Ltd. ©️ Social Media Directions Ltd