Franchise Factor
Welcome to Franchise Factor the podcast by Esemdee diving into UK franchising.
We aim to enlighten and inspire your franchising journey, releasing new episodes biweekly for consistent guidance.
Our partnership with Aspen Waite Radio extends our reach, as we jointly broadcast weekly episodes featuring Paul Waite, the CEO and owner of Aspen Waite Group, as a co-host.
We explore challenges, share best practices, and discuss the UK franchise industry with seasoned experts. Our guests share insights, reveal success stories, and divulge industry secrets through real-life use-cases.
Whether you're an entrepreneur, franchisor, franchisee, or simply interested in the business, this is your go-to resource. Franchise Factor is more than a show; it's a hub for franchising success in the UK. Subscribe and never miss an episode, where franchising meets opportunity.
Franchise Factor
Mastering Digital Media and Strategic Site Selection in Franchising
The latest episode of the Franchise Factor Show, hosted by Paul on Aspen Waite Radio, features Andras, a digital marketing expert, delving into the crucial aspects of digital media policies and site selection strategies for franchises.
Crafting a Franchise Digital Media Policy:
Andras emphasizes the importance of a well-defined digital media policy for franchises, outlining its role in managing online presence and ensuring brand consistency across platforms. He guides listeners through setting up effective policies, balancing promotional content with engaging material, and maintaining local relevance without compromising brand integrity. The segment highlights the need for quick and empathetic responses to customer feedback and the importance of data privacy and security in the digital age.
Site Selection Strategies for Franchise Locations:
The show also explores the intricate process of selecting the right site for franchise locations. Andras stresses the significance of market analysis, balancing visibility with cost, and the impact of accessibility on customer experience. He discusses how demographics and psychographics influence site choice and the necessity of competitive analysis. Innovative tools like GIS and AI models are also mentioned as aids in the site selection process.
Join us for these expert insights into developing a robust online presence and making informed decisions about franchise locations. Stay tuned for more episodes filled with valuable knowledge on the Franchise Factor Show!
Contact Franchise Factor
• Find us on Facebook at, FranchiseFactor and Instagram at @franchisefctr
• Tweet us at , @FranchiseFctr
• Email us at franchisefactor@esemdee.com
Franchise Factor Podcast is produced by Esemdee a brand owned by Social Media Directions Ltd. ©️ Social Media Directions Ltd