Franchise Factor
Welcome to Franchise Factor the podcast by Esemdee diving into UK franchising.
We aim to enlighten and inspire your franchising journey, releasing new episodes biweekly for consistent guidance.
Our partnership with Aspen Waite Radio extends our reach, as we jointly broadcast weekly episodes featuring Paul Waite, the CEO and owner of Aspen Waite Group, as a co-host.
We explore challenges, share best practices, and discuss the UK franchise industry with seasoned experts. Our guests share insights, reveal success stories, and divulge industry secrets through real-life use-cases.
Whether you're an entrepreneur, franchisor, franchisee, or simply interested in the business, this is your go-to resource. Franchise Factor is more than a show; it's a hub for franchising success in the UK. Subscribe and never miss an episode, where franchising meets opportunity.
Franchise Factor
Maximizing Franchise Potential: Harnessing Influencer Marketing and Customer Service Excellence - With Global Expansion Insights from Industry Pro Belinda Bradley
Andras and Paul discuss the benefits of influencer marketing for franchises. Andras highlights its power to drive engagement and influence decisions. They emphasise choosing genuine influencers, the importance of transparency, and tracking ROI metrics.
The episode focuses on the vital role of consistent customer service in franchising. Andras mentions that it builds brand reputation and loyalty. They discuss the role of technology in enhancing service and the importance of regular training and proactivity.
Dive into the world of international franchising with our insightful episode featuring expert guidance from Belinda Bradley. Discover essential strategic planning elements for global growth, the role of SWOT analysis in international expansion, and how to select the right markets for your franchise. Learn about market entry strategies, balancing brand integrity with local market customization, and the financial blueprints vital for taking your brand across borders.
Get an in-depth look at navigating supply chain intricacies, maintaining quality control, and developing effective training programs for diverse markets. Understand how to mitigate risks in volatile environments and what competitive analysis means for your franchise on a global stage.
Contact Franchise Factor
• Find us on Facebook at, FranchiseFactor and Instagram at @franchisefctr
• Tweet us at , @FranchiseFctr
• Email us at franchisefactor@esemdee.com
Franchise Factor Podcast is produced by Esemdee a brand owned by Social Media Directions Ltd. ©️ Social Media Directions Ltd