Franchise Factor

Unveiling the Secrets of International Franchising with Paul, Andras, and Expert Belinda Bradley: A Masterclass in Market Adaptation and Strategic Growth

Esemdee Season 1 Episode 4

Join Andras and Paul as they unravel the intricacies of international franchising, highlighting the importance of market research, cultural adaptation, compliance, support, logistics, and effective communication. They also deep-dive into the world of sales and marketing, offering insights from their rich experiences. Discover the art of crafting captivating narratives in marketing and the dance of persuasion in sales. Learn the significance of harmony between these two pillars, especially for franchises. Stay tuned for an episode packed with actionable insights and strategies for business enthusiasts!

In an engaging chat with Belinda Bradley, she introduced Runo Franchising Ltd. and its unique positioning in the franchising consultancy landscape. Sharing her personal connection with the company, she highlighted her central role. On the topic of international franchising, Belinda outlined key reasons for businesses expanding abroad, addressed common misconceptions, and emphasized the significance of cultural adaptation and legal considerations. Discussing challenges, she underscored the value of local partnerships and technology in ensuring a franchise's global success. The conversation wrapped up with insights on emerging trends in international franchising.

Contact Franchise Factor

• Find us on Facebook at, FranchiseFactor and Instagram at @franchisefctr
• Tweet us at , @FranchiseFctr
• Email us at franchisefactor@esemdee.com

Franchise Factor Podcast is produced by Esemdee a brand owned by Social Media Directions Ltd. ©️ Social Media Directions Ltd