Franchise Factor
Welcome to Franchise Factor the podcast by Esemdee diving into UK franchising.
We aim to enlighten and inspire your franchising journey, releasing new episodes biweekly for consistent guidance.
Our partnership with Aspen Waite Radio extends our reach, as we jointly broadcast weekly episodes featuring Paul Waite, the CEO and owner of Aspen Waite Group, as a co-host.
We explore challenges, share best practices, and discuss the UK franchise industry with seasoned experts. Our guests share insights, reveal success stories, and divulge industry secrets through real-life use-cases.
Whether you're an entrepreneur, franchisor, franchisee, or simply interested in the business, this is your go-to resource. Franchise Factor is more than a show; it's a hub for franchising success in the UK. Subscribe and never miss an episode, where franchising meets opportunity.
Franchise Factor
Navigating the Digital and Operational Landscape of Franchising
In the latest episode of the Franchise Factor Show, hosted by Paul on Aspen Waite Radio, we delve into two pivotal aspects crucial for franchise success. Joining the conversation is Andras, our digital marketing expert, who illuminates the evolving role of video marketing in franchising.
Video Marketing in Franchising:
We explore why video marketing is becoming an indispensable tool in today's digital landscape. Andras emphasizes its dynamic ability to showcase a brand's personality and values, making franchises more relatable and memorable. He guides listeners through crafting engaging video content that resonates with the audience, maintaining brand consistency, and measuring the impact using key metrics.
Avoiding Common Pitfalls in Franchising:
The show also addresses common mistakes in franchise businesses and strategies to avoid them. Andras highlights the importance of market research, financial planning, franchisee support, local market adaptation, and more. Each segment provides insightful strategies to empower franchises to navigate their challenges effectively.
Our special guest is Julie Taylor from Runo Franchising.
Contact Franchise Factor
• Find us on Facebook at, FranchiseFactor and Instagram at @franchisefctr
• Tweet us at , @FranchiseFctr
• Email us at franchisefactor@esemdee.com
Franchise Factor Podcast is produced by Esemdee a brand owned by Social Media Directions Ltd. ©️ Social Media Directions Ltd