Franchise Factor

Andras Tasi & Paul Waite: Decode Digital Marketing Mastery for Franchises - Discover Localized Tactics & Brand Promises. Plus, a Special Feature with Global Franchising Guru, Martin Hancock!

Esemdee Season 1 Episode 5

Join us on the Franchise Factor as Paul Waite chats with Andras Tasi about the evolving world of digital marketing for franchises. In this insightful episode, they deep-dive into the significance of content marketing, especially localized social media management, and its pivotal role in franchising. Andras shares game-changing tactics from leveraging the right platforms to the essence of real-time customer interaction. Also, discover the mutual trust and responsibilities that bind a franchisor and franchisee. Don't miss Andras's walkthrough of a franchisee's daily hustle and how they maintain the brand's promise on the ground. Tune in for these captivating discussions and more! Stay connected, and be part of the conversation.

 In today's episode of Franchise Factor, we're joined by Martin Hancock, Managing Partner at World Franchise Associates. With extensive experience in supporting brands across twenty countries and a revered role in the International Franchise Association's International Committee, Martin is a key figure in global franchising. We're excited to delve into his expertise on franchise expansion and international strategies.

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Franchise Factor Podcast is produced by Esemdee a brand owned by Social Media Directions Ltd. ©️ Social Media Directions Ltd